Client
BrightTag
Project
BrightTag Site Redesign
Role
Graphic design, UI, Content Strategy
We clarified the major components of the BrightTag ecosystem through diagrams, and focused the product messaging for a web audience.
Describing the trainwreck that is current ad-tagging was fun.
BrightTag has distinct audiences even within its single product offering. Describing benefits specific to each of them was vital.
They have a small and smart team made up of industry experts which made working with them very rewarding.